Culture Jammer Brainstorming

For my culture jammer assignment some possibilities I found were Walmart's use of sweatshops, Gap's use of sweatshops and Pepsi Co's use of foetal cells from aborted babies in flavour enhancement research.  For my assignment I chose to use the scandal with Pepsi Co, since I think it is one that most people would not have knowledge about.  For this assignment I will be using the Pepsi logo, as well as incorporating pro-life logos and slogans to help emphasise the scandal.  I will also be using a Pepsi advertisement showing an unborn child drinking Pepsi with the slogan "Some things were just born to be."  I will use this advertisement as a base and use the magic of photoshop to turn it against Pepsi Co.

Culture Jammer Commentary

1) This advertisement represents/subverts Absolut Vodka.

2) Absolut Vodka is being advertised in this advertisement.

3) The imagery that is used in this advertisement is showing a dead body in a morgue.

4) The text message used in this advertisement is "Absolute On Ice" which some could take as the drink on ice, or in this case it takes on the meaning of Absolut Vodka cause death meaning the person is on ice.

5) The target audience of this advertisement is the consumers of Absolut Vodka.

6) Yes I think the ad jam does convey a clear and successful message.

7) I think the ad jam could be improved by making the foot with the tag stand out more the make the message a little more clear.

1)This advertisement represents/subverts McDonald's.

2)The product that is being advertised in this advertisement is fast food, specifically McDonald's meals.

3)The imagery used in this advertisement is showing the hazard sign on the french fry box.
4)The message being conveyed through text is the hazard symbol on the fry box because even though it is not words a symbol can convey the same message.
5) The target audience for this advertisement is constant consumers of McDonald's food.
6) I think that the message being conveyed is somewhat clear making not as successful as it could be.
7) I think that the ad jam could be improved by making the message of special ingredients more prominent than just the hazard symbol.

1) This advertisement represents/subverts Nike.
2) The product being advertised is Nike running shoes.
3) The imagery used in this advertisement is showing the shoe only part complete.
4) The message being conveyed through text is the writing on the shoe showing the price it costs to purchase the shoe compared to the wage a sweatshop worker will make for making the shoe.
5) The target audience for this advertisement is anyone who is interested in Nike products.
6) Yes I think that the message is being conveyed very clearly and successfully.
7) I think that the ad jam could be improved by adding colour to parts to make them more prominent.

        

1) This advertisement represents/subverts Tommy Hilfiger.
2) The product being advertised is all Tommy Hilfiger clothing and products.
3) The imagery used in this advertisement is showing the sheep gathered in front of an American flag.
4) The message being conveyed through text is only that this advertisement is about Tommy Hilfiger as there is no other text.
5) The target audience for this advertisement is anyone interested in purchasing Tommy Hilfiger products.
6)Yes I think that the message is conveyed clearly and successfully.
7) I think that the ad jam could be improved by adding more text to emphasise the follow the herd message.

Post Apocalyptic World In 3D Reflection

Technical

During this assignment I used a lot of the same steps that I had used before including using brushes, downloading brushes, and changing the hue and saturation of the picture.  However one new step that I used a lot while completing this assignment was creating brushes from pictures.  I had used this step before but never very often and for less specific brushes than in this piece.  I think that by creating my own brushes for this piece it made completing it to my preference was much easier.

Idea/Concept

For my final piece, the idea that I used was to show that a possible cause to the end of the world could be a flood.  In this idea I wanted to show that by having the world end by a flood the only thing that would prevail would be water animals and some aspects of nature.  In this art piece I was hoping to show that even though people seemed to be prepared, for example by having a boat, the only thing that would last through the disaster would be things from nature.

For this assignment my overall idea of having the flood end the world did not change.  Although my idea of what I wanted to really emphasise changed from wanting to really have to water and the cause stand out to putting the emphasis on the positive of what would survive the disaster.

Influences

For this assignment I didn't really have any specific influences since I do not know of many 3D artists.

Compostion

For this assignment I balanced everything asymmetrically.  The eye moves around this piece of work by having the colours evenly throughout the entire picture.  This makes the eye move around the picture because the prominence of some colours is mixed through the picture drawing your eye around.  The emphasis of the different colours works for the individual pieces because the red object are prominent drawing your eye there and then making you look at all the objects around it.  It also works for the piece as a whole because since the red objects move your eye around you are able to see everything in the piece.

 

Motivation

My motivation for this assignment was to explore the 3D colour pallets.  I really liked doing the 3D part of this assignment because I found it very interesting how using the right colours on the right background could make your picture 3D.

 

Critical Assesment

I feel that the water fall and the house falling off of it are the most interesting and succesful because I think that with the colours they really stand out and look the best.  No there wasn't really any parts of this process that surprised.  With additional time I would improve the fuzziness around some of the edges of the really 3D parts.

Under/Over Exposed Photography

Homework Step 5 What Is a Conceptual Portfolio Design

This is a conceptual portfolio design because it is set up differently with the book being opened.  It also has a more colourful design rather than being very neutral like a professional portfolio.

 This design is very conceptual because of the idea of using the sketch book.  It is also conceptual because it is very person to the person who created it and is not completely focused on the art.

 

The colour pattern of this portfolio makes it conceptual.  You can also tell that it is a conceptual portfolio based on the fun and playful images.

 This is a conceptual portfolio because of how personal it is, by showing the rather abstract images. It is also conceptual because it includes a chat.

This is a conceptual portfolio because it is very personal to whom ever created it.  You can also tell from this portfolio that it is meant to show off personal things with easy access for family and friends.

Post Apocalyptic World In 3D

Part 4: What is a Professional Portfolio Design